Work with the creative team and photographer - from concepting to materializing - the idea of food ingredients as the medium for chefs to create culinary work, similar to paint as a medium for painters to create works of art. The concept is then further advanced into packaging line for foodservice items, with notes from visiting commercial kitchens on how food items are stored and used, and solutions to improve the status quo.
Updating the line with a more natural color palette & replacing imagery with hand-drawn illustration to communicate the clean and high quality product.
A line of Italian ready-to-eat gourmet grain blends, utilizing hand-drawn fonts and watercolor illustration to invoke nostalgic home cooking
Major Grey's Mango Chutney is one of the older product line at Roland Foods with a unique food history. The redesign is updated with none-ethnical pattern elements, a vantage-looking font for the product name, and an easier-to-read layout, while utilizing the same color palette.
Foodservice - Specialty Foods line design was developed to more rapidly create product line labels so new products are available to the market faster, but each new label design should maintain the Roland Foods upscale specialty food brand look.
Worked with a water color artist to create a line of beautiful illustrations that would work within the Roland Foods foodservice packaging line look.
A modern take of patterns, shapes, colors that draw influences from the Eastern Mediterranean culture is the main design focus for this line.
